We are a group of students passionate about how marketing can completely transform the success of a company. We are fascinated by real cases where creative marketing decisions led to rapid business growth, and we want to analyse, discuss, and share these examples with others.

Our goal is to build a community where creativity meets strategy: a space to learn from real marketing cases, discuss insights behind successful campaigns, and develop original ideas for brands as a form of voluntary student consulting. We also want to create a safe and open platform where students can anonymously share their marketing ideas, examples, and suggestions, encouraging honest creativity and collaboration.

Objectives:

- to explore marketing cases that show how creative ideas can drive business growth;

- to produce a student podcast (Marketing Minds) analysing campaigns that transformed companies;

- to share “open consulting” posts on social media with marketing ideas for real brands as a volunteering project;

- to create an anonymous student platform for sharing ideas, questions, and marketing examples;

- to help students build practical skills in communication, branding, and storytelling;

- to collaborate with other societies in business, entrepreneurship, and behavioural economics;

- to make marketing education more interactive, creative, and accessible to everyone.