Behavioural economics explains the hidden psychological factors behind every decision - from studying and spending to career choices. The society aims to make these insights accessible, practical, and relevant to student life through creative outreach and collaboration.

Aims and Objectives:

To raise awareness of behavioural economics and its importance in everyday decision-making.

To organise workshops, discussions, and collaborative projects that connect behavioural theory with real-life contexts.

To publish educational content and a digital student newspaper summarising key behavioural economics articles.

To promote analytical thinking, creativity, and cross-disciplinary learning.

To inspire students to apply behavioural insights to improve academic, personal, and professional outcomes.